Project2: Research/Design brief

Project 2 - Web Site Brief

Designer:  Alex Tran                        Web Site: www.eliteskincareand nails.com

·         Client is a small business in Naperville that specializes in providing skin and nails care.

·         Target Market Demographics: 40,000 – 60,000 female residents from Naperville and parts of neighboring towns. Male clients are not excluded, but the percentage will be small.

·         Client needs site designed to visually represent its audience through color, attitude, visuals, language, etc. Content (text)will be business-appropriate, with style and not too technical. Site should look elegant. Also it should be easy to navigate around the site.

·         Designer will create the interface, lay out the pages, specify any other elements. A separate team will add any necessary back-end coding.

·         Client is also requesting a logo design treatment that represents the spirit of the company and connects with the audience.

·         Although client wants the site look more feminine, it should not look or mean lady-only.

·         Client wants special attention paid to typography and photography. Type and image should complement each other.  No “cheesy” fonts or garish colors/imagery. All images should be professionally taken.