Brief for Web Design Project 1 (HTML-email)

Web Design 2

Project 2 – HTML Email Brief

Designer:  Alex Tran                        Web Site: www.eliteskincareand nails.com

·         Client is a small business in Naperville that specializes in providing skin and nails care.

·         Purpose of email: to announce a special event with OPI, a well-known nail polishing manufacturer.

·         Target Audience: Elite Skincare and Nails’ 250 registered customers – who are mostly adult female residents from Naperville and neighboring towns.

·         Client needs email designed to visually represent its audience through color, attitude, visuals, language, etc. Content (text)will be business-appropriate, with style and not too technical.

·         The overall look and feel of the email must well match the client’s website.

·         Client wants special attention paid to typography and photography. Type and image should complement each other.  No “cheesy” fonts or garish colors/imagery. All images should be professionally taken.